Learn How to Set Up the TikTok Ad Pixel in WordPress Correctly
Learn How to Set Up the TikTok Ad Pixel in WordPress Correctly – Does your WordPress website need the installation of a TikTok ad pixel?
You must add code to your website in order to monitor the success of your ad campaign when you promote your website on TikTok. By tracking the traffic that your TikTok advertising and sponsored posts send to your website, you may discover what content generates the most conversions.
We’ll show you how to correctly set up the TikTok ad pixel in WordPress in this post.
Why Do You Use the WordPress TikTok Ad Pixel?
According to the most recent marketing data, TikTok is one of the most well-liked social networks in the world, with more than 1 billion monthly active members. Many small business owners and operators of online stores use TikTok advertising to reach their audience.
The TikTok ad pixel helps you get the best ROI (return on investment) from your TikTok ads because it lets you track how well your campaigns are doing.
You can easily add the TikTok ad pixel to your WordPress site or WooCommerce shop. This lets you track user activity, ad sales, and campaign optimization.
After that, let’s look at how to correctly configure the TikTok ad pixel in WordPress.
The TikTok Pixel Code creation
You must log in to your account on the TikTok for Business website before you can begin. You should then go to the Assets » Events page.
Now you must tell TikTok on the following page if you want to share events that take place on your app or website.
You must choose the “Manage” option under “Web Events” if you want to keep track of events that take place on your website.
You’ll then get a warning stating that you must install a TikTok pixel.
To create a pixel, just click the button.
The pixel now needs a name, maybe the name of your website.
You must then choose “TikTok Pixel” as your connection type and press the “Next” button.
The next step is to put the code on your website and let TikTok know that you are going to install the pixel.
Next, click the “Manually Install Pixel Code” button after choosing that choice.
The pixel code will now be visible to you.
Clicking the “Copy Pixel Code” button should allow you to copy it to the clipboard.
You may now go to your website and configure the WordPress TikTok ad pixel.
Addition of TikTok Pixel Code to WordPress
The simplest method to add the TikTok ad pixel code to your website is via WPCode, the most potent code snippet plugin for WordPress. The greatest part is that it’s free, and you can quickly add custom code to any region of your website.
Installing and activating the free WPCode plugin is the first step.
You must go to Code Snippets » Header & Footer after activation.
Just paste the TikTok code you copied earlier into the “Header” box and click “Save Changes.”
It’s done now! Your website has been updated with the TikTok ad pixel.
You must now return to the TikTok website to create the events you want to monitor.
You should create and test the events you want to track.
To finish the setting, go back to the TikTok Ads Manager website and utilize the Event Builder. Look at the page under “Create events to monitor activities.” There are two different events you can keep tabs on.
There are URL events first. These will keep track of each time a visitor comes to a certain page on your websites, such as a product page or an order confirmation page.
Simply add the event type and a few keywords from the URL by clicking the “+ Enter URL Keywords” button.
The second category is click events. When a user hits a website element like an “add to basket” button or a “form submission” button, these events are recorded.
The “Pixel Helper” Chrome extension will need to be installed when you click the “+ Add Web Elements” button. This plugin will help you add click events and test how well your TikTok ad pixel works.
Consult the official TikTok Business Help Center literature on how to create events for comprehensive instructions on how to add both sorts of events.
We trust that this guide has taught you how to correctly set up the TikTok ad pixel in WordPress. You might also read our article on “Learn how to integrate Shopify with WordPress quickly“