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A Comparison of the 7 Top Backlink Checker Tools, both free and paid

A Comparison of the 7 Top Backlink Checker Tools, both free and paid

A Comparison of the 7 Top Backlink Checker Tools, both free and paid – Do you want to know the sources of your backlinks? or look at the backlinks of a rival?

Backlinks may improve your website’s traffic and search engine rankings.

In this article, we’ll look at the best backlink checker software for both your website and a competitor’s.

A Comparison of the 7 Top Backlink Checker Tools, both free and paid

Why Are Backlinks Important and What Are Backlinks?

A backlink is a link from another website to yours. In the eyes of search engines, backlinks are similar to votes. Your website is more likely to rank higher in search engines based on the number of links it has.

However, not all backlinks are made equal. The best backlinks come from established, large websites. Links pointing to your site from spammy or dubious websites might really hurt it.

The next step is to plan out your backlink strategy after installing a WordPress SEO plugin like All in One SEO or Yoast and adhering to standard practices.

Although there are many strategies to get backlinks for your website, the process always begins with employing a backlink checker to examine the backlinks that already exist for both your website and those of your rivals.

With that stated, let’s look at the top resources for monitoring backlinks for any website.

1. Ahrefs


Another effective tool for keyword research is Ahrefs. It’s simple to use, much like SEMRush. You can go down to find a lot of information about backlinks and get an overview of the domain you’ve chosen.

It is also quite simple to see lost backlinks using Ahrefs. These are connections that you formerly had but are no longer present. For instance, it’s possible that the page linking to you was removed by the website’s owner.

Additionally, broken backlinks might be found. Despite using a broken URL that directs users to your 404 page, these links connect to your website. To solve problems, you may need to get in touch with the site’s owner.

ahrefs backlink profile

Ahrefs may be used to check the internal links on your website. You may filter them to see if there are any internal links that you have unintentionally nofollowed and then repair them.


Ahrefs’ Site Explorer is a seven-day trial that costs only $7. After that, it costs $99 each month. It costs $82 a month if you prepay for the whole year.

2. Semrush

semrush website

Our #1 pick for a backlink analyzer is Semrush. It is one of the best tools for researching keywords, and it has a lot of great features for backlink analysis.

Log into Semrush, choose “Backlink Analytics,” and enter the domain you wish to research to utilize the backlink capabilities. Following that, you’ll see a ton of details about the domain and its backlinks.

semrush backlink checker tool

If you wish to go further into any of the sections of this summary, click the link to access the complete report.

You may use Semrush to analyze the links on your website, which might help you identify any problems like low-quality connections. Actually, Semrush makes this simple for you by allowing you to examine the total number of connections a page that connects to you has. Numerous links on a page may be a sign of a spammy website.

Using Semrush, you can learn a lot about your rivals’ backlinks, including which high-authority websites are connecting to them, the keywords they are ranking for, and much more. You’ll have a long list of websites to choose from for your own backlink building if you do this.


Semrush has a range in price from $119.95 to $449.95 each month.

3. All in One SEO (AIOSEO)


The finest SEO plugin for WordPress is called All in One SEO (AIOSEO). The plugin, which is used by over 3 million professionals, makes it simple to optimize your website for search engines without the need for technical expertise or the employment of a professional.

You may monitor the internal backlinks on your website with the aid of the Link Assistant function provided by AIOSEO. Internal links, often known as backlinks, provide communication between posts and pages.

By using the AIOSEO Link Assistant, you can improve the internal links on your WordPress site and raise your SEO ranking.

link assistant overview

It assists in locating orphan pages without internal links and provides suggestions for internal link creation. There is also a choice to quickly and automatically create internal connections in bulk.

Additionally, the Link Assistant displays links from various blog articles and websites. By doing this, you may save time and make sure you don’t miss a chance to add an internal link that could help your website.

AIOSEO also lets you check for broken links on your website’s outbound links and do an audit.


Plans for AIOSEO start at $49.50 a year. But you can only get the Internal Link Assistant in the Pro version, which costs $199.50 per year.

A 14-day money-back guarantee is included with each premium package. Additionally, a free version of AIOSEO is available.

4. LinkMiner

link miner

Backlink verification is a specific purpose of LinkMiner. Because it’s a Mangools tool, you’ll need a Mangools account to utilize it.

Much like other programs, LinkMiner allows you to filter links by nofollow, removed, new and lost.

You should give the option to “favorite” backlinks a try since it makes it simple to return them. This could be a great way to narrow down the backlinks of competitors you want to go after.

This function might also be used to monitor any of your own backlinks that you wish to correct. For instance, you may make a list of the backlinks that have been lost and those you wish to focus on restoring.

linkminer backlink report

If you’re on a limited budget, LinkMiner is a wonderful choice, even if it isn’t as fully featured as SEMRush.

You’ll probably want to use it with Mangools’ SiteProfiler to look at information like a site’s total backlinks and top referring sites.


You may sign up for a free 10-day trial without providing any credit card information. After that, your monthly payment will be $26.91.

All of Mangools’ tools are included in this cost. These include SiteProfiler, LinkMiner, KWFinder, SERPChecker, and SERPWatcher. It’s a fantastic, low-cost choice.

5. Ubersuggest

uber suggest

Neil Patel created a tool called Ubersuggest. There is a backlinks tool that you can use to see specifics of the backlinks to your site in addition to the main tool’s functions for keyword research.

Like the other programs we’ve looked at, Ubersuggest includes features. For instance, it may display your new backlinks, lost backlinks, nofollow backlinks, and more.

ubersuggest backlink report

The free version allows you to see this data, but you will only obtain information on a select few hyperlinks for each site. If you want everything, you must upgrade to Ubersuggest’s premium edition.

Ubersuggest has other tools that can look at traffic and give you suggestions for keywords and content.


The free version of Ubersuggest may give you a solid idea of what the program is capable of. You’ll need the Pro edition, which costs $29/month or $290/year if you pay up ahead, to do any significant backlink research.

An unconditional 30-day money-back guarantee is offered.

6. Moz Pro


The Link Explorer tool is part of Moz Pro, the company’s collection of SEO tools.

You may compare your site’s comprehensive link profile with the profiles of up to four rival websites using Link Explorer. You may then determine what they could be doing that you are not.

moz link intersect tool

Additionally, it offers a useful feature called Link Intersect that lets you discover which websites are linked to your rivals but not to you. These websites are excellent targets for link development.

You can notice the missing backlinks using Moz, just like the other tools we’ve examined. Also, you now have the ability to attempt to get those connections changed.

You will get access to all of Moz’s other SEO tools in addition to the backlinking tools. These include tracking and analysis campaigns for your website, a Rank Checker to assess how well you’re doing on search engines, and more.


Moz’s monthly starting price is $99 ($79 if paid yearly in advance). There is, however, a 30-day free trial that gives you full access to all of their products.

7. BuzzSumo


You may use BuzzSumo to examine both your own content and the material of your rivals. It’s a fantastic tool for the subject generation, but you can also use it to support your backlinking plan.

You may easily enter a keyword or domain name to discover the most well-liked content for that term or for that particular website. After that, you can see the backlinks for any result by clicking the link symbol next to it.

buzzsumo content analyzer

Even better, you may enter the URL of a single piece of content to see just the hyperlinks pointing to it. This could be a great way to find out which sites link to the most popular articles of your competitors.

You can easily locate the sites linked to a certain URL or domain using their easy backlinks tool. This is a simple method to quickly view the backlinks of your rivals.

The backlinks may be simply filtered to show just those from the last 24 hours to the last five years.


BuzzSumo’s free basic version is available now. However, you’ll need to subscribe to BuzzSumo Pro for thorough backlink analysis. The monthly fee is $99, or $79 if you pay yearly.

A 30-day free trial is also offered. No credit card information is required for this.

Which Backlink Checker Tool Is The Best?

You might increase the backlinks to your website and improve its search engine ranking by using any of these backlink checkers. More valuable information is provided by some of them than by others.

SEMRush is the best option we can suggest. It is one of the top SEO tools available and aids in company development. On the other hand, we recommend All in One SEO (AIOSEO) if you want a complete view of your internal backlinks and want to improve your internal links.

However, LinkMiner and Ubersuggest are fantastic buys if money is limited. Additionally, OpenLinkProfiler is totally free.

You should have learned about the top backlink checker tools from this text, we hope. Consider looking at our “How to Edit a WordPress Password Protected Page” page as well.

A Comparison of the 7 Top Backlink Checker Tools, both free and paid

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